CITIZENM: NORTH STATION
CITIZENM: NORTH STATION
BRAND ACTIVATION
LOCATION: BOSTON, MASSACHUSETTS
For the Boston opening, we reimagined Alice’s purgatory travel between the real world and Wonderland. Playing with distortion, illusions, scale, and magic—citizens were invited into an entirely different world of spontaneously appearing objects, disembodied hands, and mysterious concoctions.
Client
citizenM Hotels
Role
Lead Designer
Agency
N/A Collective
citizenM says: follow the red gnome
