J.Crew X US SKI

To bring J.Crew’s U.S. ski & snowboard collaboration to life, we activated on the slopes at Buttermilk Mountain during the Toyota U.S. Grand Prix in Aspen, then continued at Deer Valley’s Goldener Hirsch. The mobile retail structure created a design-forward shopping moment where guests explored the limited-edition collection, snapped Polaroids, and picked up slope essentials.