SHOPMY CAFÉ
POP-UP
NEW YORK,NEW YORK
A blank storefront reimagined as the ShopMy Café for the holidays debuting with a VIP Favorite Things launch event, followed by a cozy weekend pop-up featuring a custom 100-page magazine, hot cocoa by L’Appartement 4F, and exclusive giveaways.
Client: shopmy
Role: Senior Experiential Designer
Executive & Creative Production: OVERNIGHT STUDIO
Photos: Middle Grey Studios & BFA
